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Vegan Makeup: The Best Cruelty-Free Brands And Products

A list of the best vegan makeup brands including Lush and what cruelty-free makeup really means.


Vegan makeup and cosmetic products continue to grow in popularity and prevalence worldwide as the vegan movement keeps getting bigger. Also, these vegan makeup brands usually avoid testing their products on animals.


Stores like The Body Shop and Lush both offer cruelty free makeup and vegan cosmetics. So, in this article, we'll break down the 15 best vegan makeup brands and products. Besides, we explain precisely what vegan makeup and cosmetics are and define the term cruelty free.


What is vegan makeup?

Vegan makeup continues to make ground in the world of cosmetics and beauty products. The vegan trend is becoming widespread, and this type of awareness is constantly growing, and more and more stores and brands are jumping on the bandwagon. Vegan products all have one thing in common,  they contain natural plant-based ingredients, which do not come from animals.


Companies that make vegan goods are also usually environmentally conscious. But, when shopping for vegan cosmetics, it's crucial that you're aware of the fact that just because a store offers vegan makeup, this doesn't mean that all of their products are 100% vegan, so it's important to read the labels.


How is vegan different from cruelty-free?

Vegan makeup and cruelty-free cosmetics aren't necessarily one and the same. If a label says 'cruelty free,' this means that the product is not tested on animals  and none were harmed in the production process.


For this to be true, neither the final product nor any of its ingredients can involve animal testing. Initiatives like Cruelty Free Kitty, PETA, and Leaping Bunny provide lists of brands and companies that are cruelty-free and vegan, as well as others that list products tested on animals, and different companies' values in this respect. The Body Shop, Lush, Kiko, and Nyx are all brands that don't test their products on animals. Besides, low-cost brands like e.l.f. and Wet n Wild also share these values.


Related:  Veganism: Definition And How To Go Vegan


The 15 best vegan makeup brands

Without further ado, we present you with a list of cosmetics that are both vegan and cruelty-free from well-known and up and coming brands that you've never heard of. Many of these companies have physical stores in major cities like New York and London while others are just online.


1. Lush bath bombs

The British company, Lush is a vegan makeup and beauty product brand. Bath bombs are one of the most popular products that this business makes. There are a wide variety of shapes, colors, and scents available. Besides, these bath bombs will make your skin soft and supple thanks to its active ingredients. The price varies on this product. But, generally speaking, they usually cost around 5 euros. You can find this bathtime product from Lush here.


2. Pacifica makeup vegan lipstick

Pacifica is a 100% vegan and cruelty free makeup brand from the US. At their online shop, you can find vegan lipstick, lip gloss, and lip tint available in shades like velvet kiss, blood orange, and guava berry. These lip products are lightweight and made from a natural mineral liquid. 



3. The Body Shop vegan body butter

This body butter is one of this brand's top products and a best seller at The Body Shop. It's enriched with moringa seed oil and promises 24 hours of hydrated skin.  It comes in many different scents like Fuji green tea, white musk, and British rose. You can buy this vegan body butter here.


4. Lily Lolo BB cream

Lily Lolo vegan mineral makeup brand with incredibly high-quality products. They only formulate their makeup with the best chemical-free, paraben-free ingredients, without dye. They are also certified cruelty free. This brand's BB Cream is one of their best products overall.


It works to tone the skin and give it a younger and firmer appearance. Of course, this tinted cream also works as a moisturizer, hydrating the skin. This cosmetic product is 100% vegan and also contains antioxidants and antibacterial agents to protect the face's skin. The only issue here is that it is only available in 3 shades which could be limiting. Click here to check out this BB Cream.


Related: How To Get Rid Of Acne: Causes And Treatment


5. ZAO nail polish

ZAO Makeup is a professional organic makeup brand. Its products are all made from natural formulas, and they aren't tested on animals. ZAO is particularly well-known for their nail polish line available in different shades and finishes.


6. Lush lip scrub

Bubblegum Lip Scrub is an exfoliating lip product by Lush,  and it comes in a bright pink bubblegum shade -when you put it on your lips, it even tastes like candy. Plus, you can lick off whatever is leftover after exfoliating.


This exfoliant is just what you need before applying lipstick since it leaves your lips softer and shinier than you could ever possibly imagine. It isn't greasy at all, and the taste it leaves in your mouth is utterly delicious. This lip scrub contains all-natural ingredients like castor sugar and jojoba oil. You can Lush's bubblegum lip scrub here.


7. 3INA vegan foundation

3INA offers vegan makeup of all kinds from foundation to eye shadow, lipstick and much more. Besides being vegan, these products stand out since they aren't tested on animals and they're also paraben-free.  And to top things off, they break the mold when it comes to the traditional idea of beauty.



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8. Miin Cosmetics serum

Korean  skin care  also offers vegan cosmetics.  Miin Cosmetics is a Korean makeup and beauty product brand with plant-based ingredients. Their Glow Serum available online is a best-seller and all-time favorite with this brand. Its formula is made up of sunflower and jojoba oils and sweet almonds. This product does not contain mineral oils, synthetic fragrances, additives or chemical preservatives.


9. Lanuba eye contour

Lanuba is an online all-natural, organic, and vegan cosmetic shop. Plus, it's 100% cruelty free. The natural eye contour that they sell is vegan and rich in vitamin and botanical extracts, as well as hyaluronic acid. Find your favorite one by following this link.


10. Swell curl spray

Haircare products are also available in vegan versions. This English brand's hair tonic has a perfect finish in spite of its natural ingredients. It gives hair volume and extra body and gets rid of frizziness. This curl spray by Swell is silicone and paraben-free and contains 97% natural ingredients. Check it out here.


Related: Dry Shampoo: The Best Brands And How To Use It


11. Tata Harper lip and cheek tint

This American brand is setting the bar high in the vegan makeup and cosmetic industry. All of Tata Harper's products are formulated, made, and packaged by hand on her Vermont farm. One of her best-selling cosmetics is a beautiful soft colored lip and cheek tint that you can find online. This product has a natural look, and it's long-lasting. This concentrated formula has 8 moisturizers, anti-wrinkle serum, and other ingredients like vitamins and minerals. You can take a look at it here.



12. Tarte Cosmetics eyeshadow palette

Tarte Cosmetics is a makeup brand whose products are always formulated without parabens, mineral oil, or gluten. Also, Tarte's products are certified cruelty free. Tarteist Pro Remix Amazonian clay palette contains eyeshadows of vibrant shades from deep teal to magenta and shades of bronze.


This is a great vegan makeup product if you want a flashy night look. This eyeshadow palette is made with Amazonian clay for long-lasting color -plus, it's approved by ophthalmologists to wear with contact lenses.


13. Love & Toast lip butter

The extensive array of lip balms that this brand offers are all vegan and absolutely adorable. Besides, the packaging is cute, and the flavors are even more delicious.  Love & Toast also has a line of natural perfumes that come highly recommended. All of these are made with natural alcohol and a mixture of botanical perfumes, and they aren't tested on animals either.


14. Handmade Beauty body scrub

Handmade Beauty is an all-natural, organic cosmetics line which of course offers vegan products. Their grapefruit exfoliant is marvelous. It's made from organic grapefruit, jojoba oil, and sugar. This beauty product will leave your skin soft and is perfect for all skin types, and particularly those with dry, flaky skin.


Check out the original article: Cosmética y maquillaje vegano: 16 productos y marcas de belleza at



Cherry, E. (2006). Veganism as a cultural movement: A relational approach. Social Movement Studies, 5(2): 155-170.

Siegel-Maier, K. (1999). Cruelty-Free Beauty. Better Nutrition, 61(4): 64.